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4|July 2020
SLIPPERY ROCK GAZETTE® The Beacon of the Stone Industry
In This Issue...
DEPARTMENTS: Industry Spotlight and Features
Stone Studio: This Second-Generation Business is an Example of Careful Planning and Community Service,
by Peter Marcucci ....................................................................................................................................................................... Begins on 1
Eduardo Cosentino on Cosentino ............................................................................................................................................. Begins on 1 St. Jude Dream Home: Silestone and Dekton at the Forefront of this Great Fundraising Initiative ....................................... 20 Polycor Offers Kits to Build a Backyard Granite Fire Pit in a Weekend, by Steven Schrenk .......................................... 24 How to Be a Stone Sleuth, by Karin Kirk...................................................................................................................... Begins on 30
Training, Health and Education Sponsored by Braxton-Bragg
The Law of Supply and Demand, by Ed Hill ............................................................................................................... Begins on 4 Five Business Agility Lessons Hard-Learned Amid the COVID-19 Catastrophe, by Hari Abburi ................ Begins on 8
Industry Topics, Tips and Regulars
The Last Frontier, by Sharon Koehler ............................................................................................................................ Begins on 6 The Stone Detective, by Frederick M. Hueston ........................................................................................................................... 13 Six Months Out of Sync, by Sam Venable ........................................................................................................................................ 15 What I Learned About WFH*, by Sharon Koehler ..................................................................................................................... 18 Stone Restoration and Maintenance Corner, by Bob Murrell ................................................................................ Begins on 22
Stone and Tile Industry News
Braxton-Bragg Delivers Tools and Summer Fun to Customer Partners................................................................ Begins on 5 Bio-Safe Announces New Bio-Stop Alcohol-Based Cleaner for Homes and Institutions ............................... Begins on 8 AmyMillerWrapsUpTenureasISFAExecutiveDirector ........................................................................................................8 ArtisanGroupMembersMakeIntubationShields ........................................................................................................................9 Big Ass Fans “Cold Front” Beats the Summer Heat in Shop Spaces ....................................................................................... 12 Massive Chinese Trade Tariffs Approved by USITC .................................................................................................................... 13 TracSafe Anti-Slip Sealer Enhances Safety in Hospitals and Healthcare Settings ................................................................. 14 CO2 Laser Optics Feature Higher Focal Lengths ......................................................................................................................... 16 Neolith Announces James Amendola as New Vice President of Sales and Operations for North America ...............18 Ripple Sculpted Façade Created for Margraf Facility in Italy .................................................................................. Begins on 19 Laser Products Doing Their Part ....................................................................................................................................................... 21 Building Code Update Allows Larger Exterior Adhered Porcelain Tile ................................................................................. 28
Marketplace and Classifieds ........................................................................................................................... 26, 27
Contributors & Staff
Rick Stimac
Larry M. Hood
G. William Brown Gina Covell
Hari Aburri
Ed Hill
Frederick M. Hueston Karin Kirk
Sharon Koehler Rufus B. Leakin Peter J. Marcucci Bob Murrell
Sam Venable
Publisher Editor and Design Director Graphic Designer Advertising Sales and Social Media Maven Special Contributor, The Preparation Company Synchronous Solutions Stone Forensics Investigations Geologist Artistic Stone Design Guru of Urban Folklore Special Contributor Restoration Consultant Department of Irony
Read our online edition at www.slipperyrockgazette.net . Use the Classifieds / department tabs to place a classified ad, and the article links to view the current issue. Send advertising inquiries to g.covell@slipperyrockgazette.net, and comments c/o publisher@slipperyrockgazette.net. Subscription requests, a classified ad submission form, current and archived back issues and articles are available online at www.slipperyrockgazette.net .
Slippery rock Gazette
Training & Education
The Law of Supply & Demand
The law of supply and demand is a theory that explains the interaction between the sellers and buyers of a product or service. The theory defines what effect the relation- ship between the availability of a product and the demand for that product has on its price. Generally, low supply and high demand will increase the price and vice versa.
The law of supply and demand is one of the most basic princi- ples of economics. In practice, supply and demand pull against each other until the market finds an equilibrium price, but many factors can affect both supply and demand, causing them to increase or decrease in various ways.
The current Coronavirus Pandemic has created havoc in the supply chain of virtually every product we consume.
Law of Demand Versus Law of Supply
The law of demand states that, if all other factors remain equal, the higher the price of a product, the less people will demand that product. In other words, the higher the price, the less attractive the product will be to the consumer. As a result, people will naturally avoid buy- ing a product that is priced too high and that will encourage them toward the consumption of something else they value more.
Ed Hill
Synchronous Solutions
Diagram One
Diagram One shows that the curve is a downward slope.
Like the law of demand, the law of supply demonstrates the quantities that can be sold at a certain price. The upward slope in the chart above means that the higher the price, the higher the quantity that produc- ers will supply because selling a higher quantity at a higher price increases revenue.
But, unlike the demand rela- tionship, the Law of Supply is a factor of time. Time is import- ant to supply because producers must react quickly to a change in demand or price. It is important for all producers to focus on the status of the market as they try to determine when the price can change in relation to the current demand. Pricing levels should always be considered temporary. I assure you that your customers will do just that.
The fact is, pricing your prod- ucts is far from an exact science. Ultimately, it is all about what the market will bear.
Please turn to page 6
© MARK ANDERSON. www.andertoons.com
“I know at the time I said it was the dumbest thing I'd ever seen. But sweetheart, I get it now.”