Page 2 - Demo

2|July 2021
Upstate Granite Solutions
Slippery rock Gazette
Continued from page 1
Everyone feels that it’s a safe and secure space to talk and it’s a huge way to motivate them to give our customers the best experience.”
Marketing, Product Promotion and Sales
All seven of the company’s showroom staff are non-com- missioned, and are there to edu- cate customers from conception to completion, and to assist that job when it goes into produc- tion, said Paul. “Some customers come in confused and frustrated. They are at the end of a very long building project and don’t know where to turn or what to do when it comes to their countertops, and everyone of our showroom staff strive to make it as simple as pos- sible through education. We keep our pricing simple and transpar- ent, and customers come to us and tell us they know we are not the lowest price, but they trust us to get the job done right and that we stand behind our work.”
Worth mentioning is that Upstate Granite Solution’s show- room is actually a walk-through warehouse complete with vi- gnettes. Talk about “what you see is what you get!” The company will also showcase the wares of a cabinet company, Paul explained. “We formulated a relationship with a local cabinet company that willberentingspaceinournew showroom. I’m actually going to train one of our staff to sell their cabinetry, and we will get a per- centage of the profit of the sales. That’s a big advantage, because we can design the cabinets along with our countertops and back- splashes without muddying up the water or diluting what we are, and that is to be countertop ex- perts in our market. I don’t want to be in the cabinet business and carry the inventory! I just want to offer these things to our cus- tomers for ease of use and a good experience.”
Home shows are also part of the company’s repertoire. Paul is
a member of the Home Builders Association of Greenville, and understands the value that it has, he continued. “We set out to use the home show not as a lead generator, but rather as a brand awareness and community out- reach. We had six different tele- visions going with six different videos that we had produced to showcase our company and what we do. We didn’t use it to get them to sign and get their infor- mation. We just gave out our in- formation to let people know who
Walk-through warehouse and showroom combines meeting areas, vignettes, samples, and slab display. Expansion plans an additional 5,000 square feet to the showroom.
Current shop equipment includes a CMS CNC, a CMS CNC saw, a Fab King Fabrication Center and a Marmo Meccanica Inline Polisher. Expansion plans for a new 11,000 square foot fab shop will add a Northwood Raptor dual table waterjet, a Northwood CNC, and a second Marmo Meccanica Inline Polisher.
we are. We’ve also gone around and gotten to know the contrac- tors there. We’ve built relation- ships with them, and they bring us steady business throughout the year.”
Additionally, the company can offer-up highly rated contrac- tors that can knock down or build a wall, plumbers that can hook up faucets or gas lines, and tile
companies that can install floor- ing. “We are not licensed or in- sured to do any of those things,” said Paul, “but we can coordi- nate our customers with reputa- ble contractors that we’ve worked with for many years, so the cus- tomer does not have to continue looking. They’ve found their an- swer with us.”
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Upstate granite’s dedicated fabrication team stands behind their work. Customer satisfaction and word-of-mouth through social media outlets helps drive customer traffic to the shop.