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Slippery rock Gazette
Braxton-Bragg Participates in St. Jude Walk/Run Knoxville
November 2019|5
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pleting 25 Good Deeds to celebrate 25 years in business, Braxton-Bragg’s Marketing Manager, Derek Brodka, represented the company during this year’s St. Jude Walk/Run To End Childhood Cancer on Saturday, September 21, at World’s Fair Park in down- town Knoxville, Tennessee.
The Knoxville’s weather was beautiful, with the sun shining throughout the morning event. There was coffee on hand and an assortment of breakfast snacks in the morning for the participants. The orga- nizers and many volunteers had water on site, as well as water stations along the path of the 5K walk/run for anyone needing it.
“As a dad, seeing kids that are befallen with any illness is heartbreaking, es- pecially one as unforgiving as cancer,” said Brodka. “My donation and par- ticipation in these sort of local events is just a very small contribution to the massive effort of finding a cure for cancer. No child should ever have to suffer
with these diseases, and it was great seeing that many local people turn out for the event. Even a bunch of super heroes were on hand to cheer and interact with the kids before the walk/ run.”
Thousands of walkers and runners across the coun- try are raising the funds to support the children of St. Jude. Thanks to this effort, families never receive a bill from St. Jude for treatment, travel, housing or food... because all a family should worry about is helping their child live. Plus, St. Jude freely shares its discover- ies, and every child saved at St. Jude means thousands more children saved around the world, including in your community.
St. Jude Children’s Research Hospital is lead- ing the way the world un- derstands, treats and cures childhood cancer and other life-threatening diseases.
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keeping with its
pledge of com-
TPricing Your Products
he fact is, pricing your
products is far from an Ed Hill
quality, timely completions, re- liability and trust that your cus- tomers expect from you. The higher your perceived value, the higher your prices can be. You should not allow your company to be known as a commodity pro- vider and your prices should re- flect the value you deliver to your customers. Going beyond the basic requirement is a good tac- tic too. One of my clients jokes that they can mow the customer’s grass if it needs it. Another noted that their Installer cleaned the light fixture in the kitchen when the job was complete. That went a long way in establishing value with the customer.
Availability. This has to do with meeting customer need dates. A common standard today is a one-week process time from Template through Install. Template on Monday and Install the next Monday. In any case, when you make a promise to complete an installation by a given date, you should do every- thing you can to meet that date.
exact science. Ultimately, it is all about what the market will bear. If there is one abso- lutely true statement regarding pricing, it is this:
The price of your products is determined by your custom- er’s perception of value and availability.
Let’s examine that statement.
Price is the quantity of payment given by one party to another in return for a unit of goods or ser- vices. Typically, in the counter- top industry, the unit price is set as an amount per square foot of surface materials. Add to that the price for sinks, faucets and all the special features like premium edges, chip minimizer, digital layout, tile backsplash, expedited completions, etc. All of those en- hancements should increase your income on every job. Don’t give any of it away.
Synchronous Solutions
Customer’s Perception. Your reputation in the market has a lot to do with the prices you can charge. If you are known as a quality provider with fast processing who always meets the promised dates, you can reasonably charge a premium price. You should not seek to be the cheapest. There will always be someone who can beat your price. You should charge for ex- cellent quality and superior cus- tomer service.
Value. This is the combina- tion of fair pricing, acceptable
Missing a promised installation date can cause more damage to your reputation than any other failure. If an expedited comple- tion is requested (and your sys- tem can do it), this should garner a premium price.
Another fact of life concerning pricing is that your cost of pro- duction has little to do with the price of your product. In other words, you should pay much more attention to “what the mar- ket will bear” than a detailed cal- culation of your manufacturing costs.
Here is a personal story to il- lustrate that point. In another lifetime, I was a manufacturing
manager in the apparel industry. The plant I managed made Ralph Lauren Polo shirts. These were high quality knit shirts for men. And they were expensive at the retail stores. Likewise, we got paid well to produce them. Our plant also made the same shirt for JC Penny. It was the same fabric; the same patterns and we used the same quality standards. The only difference was the label and embroidery on the left chest. The labor content of the two shirts was the same. We got paid a lot less for the same work on the JC Penny shirt.
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Your Cost of Production has little to do with the price of your product.
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