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20|OctOber 2020
LG Hausys Expands Viatera® Operations
Slippery rOck Gazette
Initiatives Include New Manufacturing Line in Georgia, New Warehouse and Showroom in California
This Spring, LG Hausys
California.
The initiatives meet the growing demand for the company’s highly popular Viatera quartz surface product. They also continue LG Hausys’ commitment to provid- ing industry leading product inno- vation and best-in-class customer service and delivery.
The new Viatera line is the third plant now in operation at LG Hausys’ existing manufacturing location in Adairsville, Georgia. The new facility spans more than 111,000 square feet and increases Viatera production capacity by 50 percent.
Staffed with 40 new employ- ees and fully in production since January 20, 2020, the line pro- duces Viatera products in Jumbo II slab size (63 inches x 130 inches, 57 sq. ft.), at 2cm and 3cm thickness. As part of LG Hausys’ multi-million dollar investment, the new line also allows for future product innovation. This includes the ability to add new robotic technologies for veining effects and utilizing advanced mechani- cal devices for new color and de- sign creations.
“The addition of our new third Viatera line is a significant [ac- complishment] for LG Hausys and our customers,” said LG Hausys Vice President of Surfaces Jim Rogers. “Not only are we able meet increased customer demand,
North American Viatera brand operations with the addition of a new manufacturing line at its industrial campus in Northwest Georgia, along with a new ware- house and showroom in Southern
expanded its
®
New colors available from Viatera® in 2020 include Arion – a cool grey with short and long white veins.
Encore is a light cool gray with warm charcoal and white throughout the pattern.
Forte’s bright clean white base has warmth with its small grey and gold veins, inspired by Carrara marble.
Lumina is a long-veined white design with warm grey and golden veins. Spider webbing between the veins is designed to replicate the random realism of natural stone.
we’re now well positioned to be at the forefront of the indus- try with quartz surface products that will feature the most highly styled designs and colors. LG Hausys’ investment in domes- tic, American-made manufac- turing continues our role as a reliable supplier and partner to our customers throughout North America.”
Supporting the manufacturing expansion is the addition of a new 48,000 square-foot warehouse and showroom in Orange County, California. The warehouse will serve as the primary distribution
hub for Viatera and LG Hausys’ solid surface product brand, HI- MACS. Its strategic location near Los Angeles enables LG Hausys to more effectively serve cus- tomers in Southern California and other West Coast markets. The warehouse is LG Hausys’ 14th in the U.S. and second in California. LG Hausys’ other California warehouse is located in Livermore and currently serves customers in the Bay Area and throughout Northern California.
The new showroom, located ad- jacent to the warehouse facility, will enable trade partners to view
the latest innovative colors and designs from the Viatera and HI-MACS brands.
Available by appointment only, it will also serve as an event and meeting space for the design community, end-users and other LG Hausys customers.
Viatera is an exceptional quartz surface solution used in a wide variety of residential and commercial kitchen and bath applications. Manufactured as a non-porous product, Viatera prevents harmful bacteria or mold from appearing.
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