An Ohio restaurant is offering lifetime discounts to patrons willing to make an indelible display of their love for grilled cheese sandwiches.

Melt Bar & Grilled in the Cleveland, Ohio suburb of Lakewood specializes in spins on the classic grilled cheese and says anyone with a tattoo of the classic sandwich will get 25% off.

The restaurant has hooked up with a local tattoo shop for the promotion; the ink-n-jab parlor is offering its own discount on grilled cheese designs. John Forgus of Voodoo Monkey Tattoo says he's been getting creative, giving one person a tattoo of Popeye holding a grilled cheese sandwich instead of a spinach can. Does that make it art in the arm of the beholder?

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