A health board in Washington state has reversed itself and voted against endorsing a colon cancer awareness campaign that uses billboards saying, "What's up your butt?"

The Tri-City Herald reported that the reversal by the Benton Franklin Health District in Kennewick, WA, was in response to public complaints the ads were in poor taste.

The "butt billboards" had been earlier displayed in Yakima to raise colorectal cancer awareness and encourage people to get screened for the disease, which admittedly is a good idea. Fire the ad agency, though.

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