Laticrete, a global leader in the manufacturing of innovative systems for the installation of tile and stone, has announced a new strategic sales alliance for the retail market with Robert Williams and the Atwater Group.
Williams, after spending 8-plus years managing and directing Laticrete sales in the home center channel, has taken an entrepreneurial leap with the creation of The Atwater Group. Williams will work to expand the Laticrete brand and presence with local and regional home centers as well as wholesale retailers of floor covering materials.
Williams has over 22 years of combined experience in the wholesale/retail sector and will use his experience, knowledge and industry connections to enhance the presence of Laticrete tile and stone installation systems in the quickly growing retail channel. As managing director and founder of The Atwater Group, Williams is committed to being more than just an independent sales rep agency. He will offer educational training and consulting services to guide vendors and individual vendor representatives of flooring products through the process of successfully servicing large-scale, regional or nationwide home centers and other flooring products retailers. For more information visit www.theatwatergroup.com , or get involved with Williams' online forum at www.bigboxtalk.com
"Robert (Williams) brings great experience and energy to this effort," said Ed Metcalf, Laticrete President, North American Division. "His knowledge of this channel and the relationships he's built over the years will serve him well as he works to expand the presence of Laticrete in many local and regional home centers as well as 'wholetailer' type flooring and tile sellers."
"This is a great opportunity for both Laticrete and me," said Williams. "I'm excited about it. The goal is to take my 22 years of combined experience in the wholesale distribution and retail channels and use it to help expand the Laticrete brand name to what I call hybrid accounts. There are many regional home centers and flooring retailers, some we already do business with and some we don't, which I will focus on full time for Laticrete."
Laticrete International, Inc. is a familyowned business dedicated to innovative, high quality tile and stone installation systems. Based in the USA, the 50-plus year old company is one of the world's leading manufacturers in its field. Its well-known brands Laticrete , Latapoxy and SpectraLOCK are manufactured and sold worldwide. In the USA or Canada call 1-800-243-4788, outside USA +1203-393-0010, www.laticrete.com
Robert Williams, after spending 8-plus years managing and directing Laticrete sales in the home center channel, has taken an entrepreneurial leap with the creation of The Atwater Group.
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