Effective August 1, 2011 Fine Line Pacific aligned with the corporate brand name "Floform Countertops."
This brand alignment to Floform Countertops brings together the former companies of R. S. Pacific, Custom Countertops, Fineline Surfaces, Multi-Tec, Millennium Stone, Kendra Countertops, Archer's Countertops, Flo Form Industries and others into one concise brand. Each of these companies has had between 10 and 50 years of experience in the countertop business in the Northwestern United States and Western Canada.
"Although our name in the US is changing, we'll continue to be the leading manufacturer and installer of quality countertops offering the widest range of products, fabrication techniques and installation options available in the marketplace today, along with unparalleled customer service," says Ted Sherritt, owner, Floform Countertops.
Moving forward, the Floform Countertops brand will consolidate the company's marketing focus including interactive media, print, showroom, vehicle and building signage, clothing, promotional items, etc.
"Today, we are a brand-driven company focused on one global mission," says Sherritt. "The mission is to consistently provide our customers the best countertop purchasing experience available in our marketplace. This alignment will, over the long term, allow the company to increase brand recognition and provide the opportunity to emphasize the comprehensive nature of the business, the large geographic footprint it services and the breadth of products offered."
Established in Winnipeg, Manitoba in 1961, Floform is Western Canada's and the Northwestern United States leading manufacturer of quality countertops. The company's started out with post-form laminate countertops over 50 years ago giving it the experience to expand into products such as Corian® solid surface, Cambria, Artisan Stone Collection and Heritage Wood countertops.
From the Floform showroom to your home, our craftspeople and installation professionals are committed to ensuring that your countertop is a feature you'll be proud of for years to come. For more information regarding Floform Countertops, visit http:// www.floform.com
Artisan Group is an association of premium countertop fabricators that covers most major markets in the U.S. and Canada. Its members average more than 20 years of fabrication experience in the countertop industry, and all Artisan Group members have achieved, or have begun the process to achieve, full accreditation with the Marble Institute of America--a first among granite fabricators.
Brands of the Artisan Stone Collection include Exotic & Classic Granite, Modesto Granite (starting at $35/square foot) and Saratoga Soapstone. It also offers a marble collection as well as Heritage Wood surfacing products.
Apart from countertops, the Artisan Group supplies the Firstline collection of granite care products as well as Kohler sinks and faucets through an exclusive specialty dealer program with the Kohler Company. For more information, visit www.artisan-counters.com .
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