The Fabricator’s Choice for Information, Education & Entertainment

What is the value of the Slippery Rock Gazette to an advertiser? Our target reader is a stone fabricator (most make and install countertops) who makes the day-to-day purchasing decisions for tools and supplies. This usually includes the business owner, the shop manager — and the workers who actually use the tools and products.

The Slippery Rock is unique in that we use our own constantly growing and updated database to target specific individuals and companies, giving us accurate targeting of businesses in the U.S. stone industry. Our target demographic is somewhat different than other industry publications. The editorial focus isdiffere nt as well. The way that our industry impact plays out is that the SRG is usually found on the shop manager’s desk or the employee break room and passed from employee to employee, resulting in multiple impressions from just one copy. Over the years, we have heard from many shop owners and managers who read the Slippery Rock cover to cover… and pass it on to their employees to read.  

Since 1995, the Slippery Rock has been read by the decision makers — and so can your ad.

To develop an ad program with us, please send email inquiries to or phone 865-293-0231; fax 865-688-2076.

Publisher reserves the right to accept, reject or edit any copy for advertisements or editorial material not in keeping with the standards of the Slippery Rock Gazette. Publisher reserves the right to accept or reject any advertisement appearing in the Slippery Rock Gazette. Publisher will design and build electronic files for advertisements at the prevailing market rate to be invoiced in addition to the contract rate for the advertisement.

Ad guidelines for FREE online classified ads

Online ads not meeting the following guidelines will not be published. Ads must meet the following criteria:

  • Online ads are free, however they must be renewed each month. Ads may be renewed by contacting the Slippery Rock Gazette.
  • Maximum of 70 words or less per ad.
  • For questions, contact Larry Hood email or use the online form.
  • Publisher reserves the right to accept, reject or edit any copy for advertisements or editorial material not in keeping with the standards of the Slippery Rock Gazette.
  • Publisher reserves the right to accept or reject any advertisement appearing in the Slippery Rock Gazette.

Submit your FREE online classified Ad

Ad guidelines for print edition classified ads

Download Slippery Rock Gazette 2019 Media Rates & Deadlines Guide (PDF, 7.1 MB filesize). This document includes complete specifications, rates and deadlines for advertising in the 2019 Print Editions of the Slippery Rock Gazette.

  • Print text listings are $30 per ad, per month.
  • Classified ads for web edition of Slippery Rock Gazette are free.
  • No handwritten ads will be accepted. No exceptions.
  • Ads may be submitted by fax (865-688-2076, attn: Rhonda Griffin), or use the online form. Same ad can be listed online and print.
  • Maximum of 70 words or less per ad.
  • Please review all your ad info before submitting– NO refunds will be given for ads that are submitted with the wrong contact info or content and then published. 
  • Payment must be made at the time ad is submitted: Credit or Debit Card only. A PDF Credit Authorization Form is available by fax, or download a PDF.
  • Ads may be renewed for additional issues by contacting the Slippery Rock Gazette prior to Classifieds deadline. Please refer to the Classified Ad Deadline dates for each issue, below.

2021 Rates for Classified and Marketplace 4-color Print ads

Display Ad Size: Frequency: 1x 3x 6x 9x 12x
Classified Display Ads, Column = 1.85 inches wide           
 1 column wide x 1.25 inches high  $40 $35 $33 $32 $31
 2 columns wide x 1.25 inches high  $80 $70 $66 $64 $62
 2 columns wide x 2.5 inches high  $160 $140 $132 $128 $124
Marketplace Company Listing: 3, 6, 12x 
$300 $600 $1200
 Web Sponsor Online Ad 400 x 400:  $800 $750 $700 $650 $650

Classified 4-c Ads

One Column:  1.85˝ wide

Two Columns: 3.875˝ wide

Compare and save with our competitive prices for a color display ad on our Classified page.

Marketplace listing for your company or product.

3.25˝ wide

1-3/8˝ tall

Reach the market for only $100 per month, available in a prepaid 6 or 12 months insertion contract.

SRG Home Page, eBlast and Print Ad packages now available.

Contact us for more information.

Ad guidelines for print edition classified ads

Ad guidelines for print edition classified ads

Submit your print Classified Ad

Rates for B to B Classified eBlast and SRG website ads

New for 2021, The Slippery Rock Gazette offers affordable Business to Business (B to B)* advertising in a reserved Business to Business Classified section, in print and online. B to B text ads can be a maximum 125 words in length, available starting at a 3-month minimum placement contract. Cost is $50 per month for an online text ad, and $75 per month for print and online combined.

Note that our FREE Classifieds for Used Equipment and Help Wanted ads, etc., are still available print and online

– Enter your text ad info on Additional Classified submission instructions available online.

Contact for ad approval and scheduling.

Platinum web sponsorship ads – Start at $800 per ad. Specs: 400 x 400 pixels, 72 pixels per inch (PPI).

eBlast Newsletter sponsorship is available starting at $500. Specs: 700 w x 100 pixels, 72 PPI.

Ad Size: Frequency: 1x 3x 6x 12x
Web Sponsor Ad 400 x 400 Pixels: ($800) $750 $700 $650
         Sample website sponsorship total cost:   $2,250 $4,200 $7,800
eBlast, Monthly SRG Newsletter, each $500

To submit a digital media eBlast ad or SRG website ad 

Sponsor a monthly eBlast or become an online SRG sponsor.

  • Maximum of 125 words per text listing for Business to Business text
    Classified listing. Please review all your ad info before submitting.
  • Payment for Print Online Web, B to B and eBlast ads must be made at the time of submission. Credit or Debit Card only. A PDF Credit Authorization Form is available by email request, or by download here.
  • All Classified Ads post for 30 days, with renewal available. Online classified ads usually post the same day received, pending content approval and payment.
  • All ads are subject to approval and editing before placement.

e-Blast sponsor ads

Website sponsor ads

2021 Ad, Content, Classified and Press deadlines

2021 Production Dates = Ad, Content, Classified and Press Deadlines

2021 Ad Content Due Classifieds Deadline: Press Deadline (NLT):
 January 2021 November 16-20, 2020 Friday, November 20, 2020 Tuesday, November 24, 2020
 February  December 14-18, 2020 Friday, December 18, 2020 Friday, January 7, 2021
 March  January 18-22, 2021 Friday, January 22, 2021 Thursday, February 4, 2021
 April  February 15-19  Friday, February 19 Thursday, March 4
 May  March 15-19 Friday, March 19 Thursday, April 8
 June  April 19-23 Friday, April 23 Tuesday, May 6
 July  May 17-21 Friday, May 21 Thursday, June 10
 August  June 21-25 Friday, June 25 Thursday, July 8
 September  July 19-23 Friday, July 23 Thursday, August 5
 October  August 16-20 Friday, August 20 Thursday, September 9
 November  September 20-24 Friday, September 24 Thursday, October 7
 December  October 18-22 Friday, October 22 Wednesday, November 10
 January 2022 November 15-19 Friday, November 19 Wednesday, December 8


Slippery Rock Gazette Advertising

Specified Advertising Space in the SRG is sold on a first-come basis, available to advertisers with a minimum 3 month advertising commitment. Space is limited. For best selection, reserve space before the start of the calendar year.

Publication & Payment Terms: First time advertisers will be required to provide credit information or prepayment at the start of their advertising program. After that, invoices are payable net 30 days, in U.S. funds only. No credit will be extended to accounts over 60 days. If an agency defaults on a payment, advertiser will be held responsible for total due. In addition, in the event that it is necessary for Slippery Rock Gazette (SRG) to place the account in the hands of a Collection Agency or Attorney for collection, the advertiser agrees to pay all additional costs of collection, including reasonable attorney’s fees.

Classified Ads: Single or multi-month Print and Web listings available; ad text can be submitted through our online portal. Online ads appear on the SRG Online Classifieds page as soon as approved, are posted free for 30 days, and renewable.

NOTE: All changes and/or cancellations to existing contracts must be made in writing four weeks prior to the press date. Ads cannot be removed after the press deadline and will be billed to the advertiser.

The Slippery Rock Gazette is produced by Braxton-Bragg. For details on participating in a Slippery Rock advertising program for your stone industry product, please contact us:

Larry Hood, Editor/Design Director
Phone: 865-293-0231

Gina Covell, Sales & Marketing Manager
Phone: 832-338-5188

G. William Brown, Graphic Designer
Phone: 865-293-0238

Derek Brodka, e-Marketing Coordinator
Phone: 865-293-0201

Slippery Rock Gazette
4100 Appalachian Way
Knoxville, TN 37918


2021 Advertising 4-Color Rates

Download Slippery Rock Gazette 20209 Media Rates & Deadlines Guide (PDF, 5.1 MB filesize). This document includes complete specifications, rates and deadlines for advertising in the 2021 Print Editions of the Slippery Rock Gazette.

2021 Advertising 4-color Ad Rates


 Display Ad Sizes:

Display Ad Space: Frequency: 1 to 3 4 to 6 7 to 12  

 Full Page: 10˝ W x 11.5˝ H

Please set up with .125" Bleed

 Full Page   $3,000 $2,550 $2,350  

 2/3 Island Vertical: 7.5"˝ W x 8.5˝ H

 2/3 Island   $2,300 $2,000 $1,750  

 1/2 Page Horizontal: 10˝ W x5.625˝ H

 1/2 Page   $1,850 $1,650 $1,400  

 1/2 Page Vertical: 4.875˝ W x 11.5˝ H

 1/4 Page   $1,100 $975 $850  

 1/4 Page: 4.875˝ W x 5.625˝ H

 1/8 Page   $700 $600 $500  

 1/8 Page: 4.875˝W x 2.8˝ H

Inside Back Cover   $4,200 $3,900 $3,800  


Marketplace*   ($100*) $500 $1,000  



Single Frequency rates are on as-available basis. Add 10% for a reserved, guaranteed specified position.

Reserved, specified ad space is limited. Contact us by the ad deadline – the month before you wish ad to start – to reserve space.

All prices listed are net 30 days with no agency commission discount.   *Marketplace is only available in 3, 6 or 12 month insertions


2019 Advertising 4-Color Specifications

2020 Advertising 4-Color Specifications

Printing Specs, File Preparation and Submission Guidelines:

No SPOT, custom PMS colors or rich black available.

  • SRG Specification: Web Press on 60# gloss cover, 4-color process, colors UV set. Page live area = 10w x 11.5 h
  • Digital File Requirements: Print resolution CMYK PDF or non-compressed, highest quality JPEG files preferred. All photos and art submitted for ad and article preparation should be 300 dpi resolution, saved as TIF, PDF or JPG with no LZW or JPEG compression. Multiple files (more than 2 files) MUST be zipped (ZIP) or Stuffed (.SIT) before sending by email, FTP, Dropbox link, etc.
  • Accepted Formats: High resolution, press quality PDF, set up page size 10 x 11.5 H, include .125" bleed, no crops. All color files should be CMYK, no spot colors. Native files accepted in InDesign CS6; Photoshop PSD, PDF, TIFF or JPEG; for Illustrator PDFs – all fonts must be converted to paths. No native CorelDraw, Publisher or CAD files. No rich black backgrounds or registration black.
  • Accepted formats, Content and Press Releases: Email in Microsoft Word or PDF; include print resolution JPG photos as separate files.
  • Please provide Type One postscript or Open Type fonts with native files. Include fonts when collecting files for output and when submitting InDesign, Illustrator, or Photoshop native files. Any Windows PC & TrueType fonts will be replaced with closest available Mac OS versions at industry production rates. Missing Windows fonts with no equivalent font in our library will be replaced at cost + industry rates. Include both printer and screen fonts for package printer fonts and screen fonts for Photoshop (.psd), InDesign (.indd) or Illustrator (.ai) files.
  • Files smaller than 12 MB may be emailed to When emailing or uploading multiple files, package in a Stuffit (.sit) or ZIP file. Press releases must include all supporting graphic files, including photos, logos and charts and graphics. Due to ink-offset printing concerns, no solid black ads with reversed white type will be accepted. All spot colors will be converted to CMYK equivalents.
  • FTP Ad Submission: To submit ads over 12 MB in size, contact Larry Hood or email