As Director of Connectivity & Engagement, Behrends will be responsible for building and maintaining the relationship between members and vendors while also focusing on enhancing their overall experience.

As Director of Member Engagement, Behrends will be responsible for building and maintaining the relationship between members and vendors while also focusing on enhancing their overall experience.

The Rockheads Group (RHG), the countertop industry’s leading buying and best practices group, is excited to announce the addition of Eric Behrends to its executive team effective Jan 2nd. Behrends will utilize his business and industry experience that spans more than 20 years to help lead RHG into their next, ever evolving phase, as the group continues to leverage its combined buying power of more than $1.7 billion, best-in-class fabricator members, and the industry’s most comprehensive benchmarking process.

Behrends has worked for countertop shops on the east coast for the last 10 years, excelling at multiple roles and learning from the inside how shops operate. Eric’s commitment to innovation, passion for technology, and relentless pursuit of excellence are just a few of the traits that make him an invaluable addition to the team. His previous roles in the industry include Big Box Sales Manager, Showroom Sales Manager, and Director of Commercial & Builder Sales. Behrends will take a new approach to managing member/vendor engagement by leveraging travel to the members fabrication shops to get to know them, their staff, and operations. When opportunities present themselves, he will share best practices as well as connect them with the vendors that provide the corresponding solutions.

“Our ownership team has known Eric for 10 years, and when he reached out to us, it was an immediate no-brainer to add him to the team,” says Rich Katzmann, Executive Director of the Rockheads Group. “In addition to his deep understanding of shop sales and operations, Eric also brings a love and understanding of how social media and communication can help the group.”

“When I first heard about this opportunity, I knew it was a perfect match. I'm so excited to hit the ground running!", says Behrends. “Having been brought into this business and mentored by Larry Crowley, one of the original founders of the Rockheads Group, it is an honor to be given the opportunity to continue his legacy of innovation and excellence!”


The Rockheads Group is the premier professional association in the stone & granite fabrication industry, dedicated to promoting excellence, fostering collaboration, and driving innovation within the industry. With a focus on knowledge-sharing, networking, and professional development, the Rockheads Group serves as a hub for industry professionals to connect, learn, and thrive. The Rockheads buying power to leverage exclusive vendor programs and rebates is $1.7B and is comprised of 115 of the best shops in the industry and delivers programs from over 42 of the most respected vendors in the industry.

For more information about the Rockheads Group, visit rockheadsusa.com or call 815- 210-1006.